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Why Get a Website?

More and more people are starting to use the internet every single day. From work to pleasure and everything in between, the internet and search engines such as Google© and Yahoo© really has changed the way that the world looks for information. Gone are the days of people pulling out a phone book and looking for the biggest ad. These days most people will log onto a search engine and find a site with the information they are after. Be it a menu, a price list or details of where your shop is.

80% of people that do complete an internet search will in fact use one of the sites found within the first 2 - 3 pages. With this in mind and the growth in mobile internet usage, it is vital for businesses to ensure that they are available online be it for trade or simply as an information point. Before you go looking around for some different websites or design companies, you must ask yourself some very basic questions.

What words do you want people to type into a search engine to have your company appear?

If you do not use these keywords throughout your site, then the search engines will not know what content you have for your customers. This process is often referred to as search engine optimization and is crucial to a successful website. The process of optimizing a website is also how a website appears on the first page of a search engine and if you are not on those first 2 - 3 pages, chances are that you will only be found by a very small number of people searching for the goods or services that you provide.

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