Pelco Consulting not only offers a range of design and development services, we offer consultancy.
As part of this, we like to offer some basic information to help people get started. After all, it is much easier to discuss your needs with someone if you have a basic understanding of what you have and what you want.
Many websites in the past have done very sneaky things to attract visitors, such as including word blocks of keywords that do not relate to the actual content of the site simply to attract visitors.
Some websites made of habit of placing most searched terms on their site simply to increase visitors, such as 'free'. This is certainly a practice to avoid when optimizing a site.
Search engine optimization (or s.e.o. as it is commonly referred to) is split into two different types, paid S.E.O. and organic S.E.O.
Organic S.E.O. is the most valuable form, as this is about the optimization of the content of your website and not simply paying to appear on the first page of results for your desired terms.
Many businesses make use of Microsoft Excel© and other spreadsheet programs to manage projects, track production or even manage leads.
These types of systems are suitable for a sole trader or small business with only a handful of employees, but when you start dealing with multiple parties or on an international basis, a single document shared between users really doesn't cut it. This is where a custom built online application comes into play.
a custom system could essentially do anything that you could like it or need it to and it would be online based.
the best description for this is to take your existing piece of software that is used for the day to day operation of your business. this may be an invoicing program, a booking program, a retail purchasing terminal or even your document server.
a cms website, or content management system, is a website that is exactly as it sounds, a website that is designed to manage content.
when thinking of the word content, remember that this can be applied to many different things, such as news articles, product information or an image gallery. with this in mind, a cms website is a website that will often feature a secure administration portal to allow for the setup of the website, the creation of new content for the website and in some cases even control the layout of the website.
a crm website or customer relations manager is a website that is designed to provide secure online management of customer relations and activity.
many of the crm systems that have been developed over the years have grown to include e-news mailing, project management, invoice management and even staff management.
mobile technology has evolved very quickly in a very short period of time with mobile phones having the higher level of resolution on screen that many computers could achieve a mere 10 years ago.
the latest advances in smartphone technology have seen a jump in touch technology and a drive towards html 5. a well designed mobile website isn't in fact a separate website to your standard browser, but rather a version of your website that is presented to visitors on a mobile device that is built specifically for mobile viewing.
many website packages are available these days with web technology advancing a long way in a very short period of time.
some of the packages that are available are designed to be setup by people with web expertise but then operated and maintained by users with only word processing skills using programs such as Microsoft© Word or Open Office© Word.
'meta information' or 'meta tags' are small pieces of information that can be tagged to certain files. 'meta tags' are used in many files with media and web making particular use of them.
these 'meta tags' are normally defined by the type, or descriptor, and the value. for a music file for example a 'meta tag' would be the artist, the album name, the actual track name and track number.