mobile technology has evolved very quickly in a very short period of time with mobile phones having the higher level of resolution on screen that many computers could achieve a mere 10 years ago.
the latest advances in smartphone technology have seen a jump in touch technology and a drive towards html 5. a well designed mobile website isn't in fact a separate website to your standard browser, but rather a version of your website that is presented to visitors on a mobile device that is built specifically for mobile viewing.
this type of website essentially allows you to manage one set of content for both the web and mobile versions of your website, ensuring a comparative customer experience when visiting either website. this type of setup also permits you to ensure that your web and mobile websites are always featuring the same content in the same sections on your website.
the basis of this setup is that when a user visits the website, a header detection is completed. the header is the text string identifying what type of web browser it is that is visiting the website. each web browser has a unique name and different versions of web browser can support different features. by identifying if it is a mobile browser or web browser you can then send the customer to the version of the website you want them to see.
the key differences that you would find between a mobile website and a standard website are as follows:
modern mobile phones, or smartphones as they are often called, have very similar web browser capabilities as a web browser on a computer or laptop. this provide a new opportunity for businesses as they have the pontential to be anywhere all the time as earlier mobile websites did not support the same media rich content that most websites utilise.